Have you been wondering how to drive traffic to your eCommerce website? As a brand new eCommerce website, your main struggle will drive traffic to the eCommerce website store.
The key is to drive high-quality traffic to the eCommerce website to ensure visitors are interested in buying your products. To help you do just that, here are strategies to drive traffic to eCommerce websites.
Main Fact is Search Engine Optimization (SEO)
If you want to add content marketing into your all-around marketing to increase online store traffic, knowing that SEO will help you get traffic to your website is necessary.
SEO, or search engine optimization, is optimizing a website to rank higher in search engine results pages (SERPs). This can be a great way to drive traffic to your eCommerce website and increase sales.
Several factors affect how well a website ranks in SERPs, including:
Keyword research: This is identifying the keywords and phrases people use to search for products or services like yours. Once you know what keywords to target, you can use them throughout your website, including your titles, meta descriptions, and product descriptions.
On-page SEO: This refers to the optimization of your website's content and code. This includes using clear and concise language, optimizing your images, and ensuring your website is mobile-friendly.
Off-page SEO: This refers to the process of building backlinks to your website. Backlinks are links from other websites to yours, which can help improve your ranking in SERPs.
Here are some specific tips for SEO for eCommerce websites:
- Use relevant keywords throughout your website. This includes titles, meta descriptions, product descriptions, and blog posts.
- Create high-quality content. This means writing informative, engaging, and relevant content to your target audience.
- Optimize your images. This includes using descriptive alt text and ensuring your images are correctly sized and formatted.
- Make your website mobile-friendly. More and more people are using their mobile devices to shop online, so ensuring your website is optimized for mobile devices is essential.
- Build backlinks to your website. This can be done by guest blogging, submitting your website to directories, and participating in social media.
SEO is a complex process, but it can be a very effective way to drive traffic to your eCommerce website. By following the tips above, you can improve your website's ranking in SERPs and attract more customers.
An additional resource that you may find helpful: Google's SEO Starter Guide
6 Quick Tips to Drive Traffic to E-commerce Website Without Buying Ads:
Boost your traffic without buying ads.
We want to remind you that not all traffic on your website is equal. You want high-quality web traffic. Write compelling headlines. A headline is one of the most essential elements of your content—links to the post from your blog will also help to gain visibility.
Start re-engagement with your customers.
Start re-engaging your users if you are not doing so. Engaged customers can bring more business than new users.
You need to post premium content.
What is the premium content? Typically, it consists of valuable, consistent, and enjoyable publications. You must have an established method of producing and publishing premium content on your website.
Utilize social media for more traffic to your e-commerce website.
Social media is promotion, sales, links, shares, and cultural relevance. It’s something that every e-commerce retailer has to take seriously and devote meaningful time and effort toward.
Optimize your store for the right keywords.
SEO is a marketing tactic to help your e-commerce site appear in search engine results for different keywords. So, whenever someone enters a search term in Google, your website will appear in the top results.
You need to do audience research.
Figuring out the best way to reach potential customers requires understanding who those people are. The most likely people to buy your product are your target audience. You need to capture their attention and achieve great conversion rates.
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Proven Tips to Drive Traffic to E-commerce Websites
Concentrate on this quick checklist to drive traffic to the eCommerce website for better sales and conversations:
SEO (Search Engine Optimization)
Optimize your website for search engines by using relevant keywords throughout your content, creating high-quality content, and building backlinks.
- Perform keyword research to identify the terms people use to search for products like yours.
- Use relevant keywords throughout your website's content, including product descriptions, blog posts, and website copy.
- Create high-quality content that is informative and engaging.
- Build backlinks to your website from other high-quality websites.
Share your products and content on social media to reach a wider audience.
- Create social media profiles for your business and share your products and content on these platforms.
- Use relevant hashtags to reach a wider audience.
- Run social media ads to target specific audiences.
- Engage with your followers and respond to their comments and questions.
Use paid advertising to target specific audiences with your ads.
- Use Google Ads, Facebook Ads, or other platforms to target specific audiences with your ads.
- Create compelling ad copy that will capture people's attention.
- Track your results and adjust your campaigns as needed.
Build an email list of subscribers and send regular emails with product updates, discounts, and other offers.
- Build an email list of subscribers by offering them something valuable in exchange for their email address, such as a free e-book or discount code.
- Send regular emails with product updates, discounts, and other offers.
- Segment your email list so you can send targeted messages to different groups of subscribers.
Create and share valuable content that will attract and engage potential customers.
- This could include blog posts, infographics, e-books, or videos.
- Promote your content on social media and other channels.
Partner with other websites and businesses to earn commissions on sales generated from their referrals.
- Find affiliate programs that offer products or services relevant to your target audience.
- Promote the affiliate programs on your website and social media channels.
Write blog posts for other websites to boost your visibility and authority.
- Find blogs relevant to your target audience and offer to write a guest post.
- Write high-quality blog posts that are informative and engaging.
Attend industry events and conferences to network with potential customers and partners.
- Exhibit at trade shows to showcase your products and services.
- Sponsor events that are relevant to your target audience.
Here are some additional tips for driving traffic to your eCommerce website:
- Make sure your website is mobile-friendly and responsive.
- Offer free shipping or other incentives to encourage customers to buy from your website.
- Provide excellent customer service to keep customers coming back.
- Track your traffic and analytics to see what's working and what's not.
These strategies can drive more traffic to your eCommerce website and increase sales. Now let's analyse other factors in detail to get more profound insights into how to drive traffic to eCommerce websites.
Structure Your URLs to Extract Product Data
A URL (short for Uniform Resource Locator) is the address of a resource on the internet.
What would you instead click?
Lee Jackson, Digital Marketing Consultant and founder of Web Presence shares this eCommerce marketing tip to drive traffic to eCommerce websites.
Can you quickly extract the entire session and conversion data for all your products In Google Analytics? If you structure your URLs with data gathering in mind, it should only take a few seconds.
Make better business decisions, and be more efficient by structuring your URLs with data gathering in mind.Best Strategies to Drive Traffic to Ecommerce Website
By placing your products in a /popular/ folder, you can quickly gather the data by visiting the Google Analytics Landing Page Report and filtering all URLs within the /popular/ folder.
You could go one step further and gather data for all products within a specific category by adding category folders to your URLs, i.e.,/products/cameras/. Just visit the Landing Page Report in Google Analytics and filter all the URLs within the /cameras/ folder.
Create Relevant and Appealing Content
Creating relevant and engaging content can do wonders for you to get more traffic. With carefully crafted content, not only will you be able to generate backlinks, but also you’ll get more referral traffic. You can even rank your web pages for the right keywords, bringing you truckloads of traffic through the search engines to drive traffic to eCommerce websites.
There is no quick and easy way to get traffic unless you pay for it, and building up a consistent stream of visitors takes time and effort.Best Strategies to Drive Traffic to Ecommerce Website
No matter what kind of eCommerce business you’re running, you stand to gain from publishing relevant, high-quality content. Let’s say you’re running a dropshipping store, and your pocket for using paid ads isn’t as deep.
One of the best things to drive traffic to an eCommerce website is to publish relevant content to bring people to your dropshipping website. Once they read your blog posts on your website, you can insert the products you’re selling (strategically) into your blog posts.
That way, it becomes almost impossible for your audience to miss the product you selling. Of course, that’s just one of the ways you can use relevant content to succeed in drop shipping.
You can input countless other strategies. It will help if you read comprehensive dropshipping guides to learn about the tried-and-tested policies to generate organic traffic and sales to drive traffic to eCommerce websites.
To help you create content that can address your target audiences’ pinpoints, you must find topics or questions they ask and search for them online.
Encourage Product Reviews
Reviews are critical to building trust around your online store and products. Online buyers can’t see merchants or their items in person, so they make purchasing decisions through social proof. This determines correct behaviour by looking to others to drive traffic to eCommerce websites.
Store visitors read the product reviews of past customers and use the feedback to decide whether they should buy your product.
Encourage customers to leave more reviews by encouraging feedback in an email. A few days after the buyer receives the item, email them politely requesting feedback on their shopping experience. You can even incentivize reviews by offering a discount or entry into a contest in exchange for feedback to drive traffic to eCommerce websites.
Use the Right Tools to Drive Traffic to eCommerce Website
Using keyword research tools like AnswerthePublic, you can type your keywords in the search box. The tool will give you the topics and questions people commonly search online about specific keywords to drive traffic to the eCommerce website.
AnswerthePublic will also show you a visualization format of your search's related keywords and questions. Additionally, if you click on the green dots beside each line, you’ll be taken to a Google search results page to see the top-ranking websites with these keywords. It will also give you insights into how top-ranking websites optimize the keywords in their content and apply them to your content.
Finding topics or questions your target audience wants answers to can help you answer their burning questions in your content and solve their problems. If your content addresses your potential customer's pain points, you’d be perfectly positioned to sell your products.
Ensure Your Website is Fast and User Friendly
Before you invite many new potential customers to your online shop, you’ll ensure they do not encounter a few everyday website speed bumps once they get there.
Even a 1-second slow down on the site may decrease conversion rates by seven per cent and adversely affect your engine ranks. That’s lots of wasted advertising resources.
Run your website through a free speed band like Pingdom to check your website rate. You will get ideas about an acceleration grade and suggest improving traffic to the eCommerce website.
As soon as you’ve examined your site's swiftness, attack the cheapest hanging fresh fruit that’ll enhance speed probably the most.
Start Question and Answers
Generating social network involvement is critical to keep loyal, active followers and your community in good shape. We want to introduce you to another option to ensure increased involvement: organize weekly questions and answers to drive traffic to the eCommerce website.
Choose a day a week and encourage your community to post questions about your products, your business, your hobbies, or whatever seems relevant.Best Strategies to Drive Traffic to Ecommerce Website
This strategy activates customer care and loyalty action and directs more traffic, creating more involvement and, therefore, more visibility for your brand. Questions bring about comments, which increase the rank of your website. Your customers will be satisfied because you answered their questions and someone is listening.
Try to Optimize Product Pages
When potential customers arrive at a product page on your website, they will decide whether or not they’re interested in your product by examining all aspects of the page. We’ve already mentioned product descriptions, but they are only part of your product pages.
To optimize your product pages for search engines, you need to work on these parts of your pages to drive traffic to the eCommerce website:
- Product name: If your products have unique names that will catch your shoppers' eye, they won’t mean anything to search engines. That is why you should add standard search terms or keyword phrases that Google will recognize and know how to categorize.
The best way to do this is to put yourself in the visitor’s position and consider what they may be searching for. For instance, if you know a product feature is sought, it should be included in the product name.
- Images: Product images are essential as they give customers an idea of what they can expect. They are also crucial for SEO because Google can “read” images. To optimize your images, include keywords in their filename and the Alt text after you’ve uploaded the image.
Also, Google Images search is a reliable source of valuable organic traffic to drive traffic to eCommerce websites. So by optimizing your images, you will increase your chances of driving traffic to eCommerce websites.
- Videos: Customers feel more confident about purchasing a product after seeing a video. Your video can provide basic information about a product, how-to instructions, or product reviews.
- FAQ content: Include some FAQ content in your product pages to simplify and speed up conversion. You can answer a customer's basic questions about the item and your policies.
Always Write With Perfect Angle
Content should always be created with your distinctive value proposal in mind. Exactly what value idea? It’s not only like something fancy. It makes your website unique to drive traffic to the eCommerce website.
Your rewrite on a service or product that other people also offer, publish it in some different manner.Best Strategies to Drive Traffic to ECommerce Website
Your online visitors will invest 15 secs or much less on a web page. Use all those seconds to reinforce why your item offers something no one can.
Track your Website Traffic
When you track your website traffic, you will know from which platforms your web traffic is coming. You will see if it came from your ads, organic searches, or other marketing methods you employed.
This tool will also show your traffic sources, referring and destination websites, plus competitors and similar sites.Best Strategies to Drive Traffic to Ecommerce Website
As you determine which platforms your ideal traffic is coming from, you can focus on doubling your marketing efforts on the right platforms. Tracking is also a great way to assess the results of your marketing strategies.
It can tell you which marketing methods you’re running are bringing you relevant traffic. With website traffic estimator tools like SimilarWeb, you can check your website’s estimated monthly average traffic and a trend of your number of visitors for the last six months.
With this data, you can assess which strategies in different areas, like your social media or SEO campaigns, drive your website.
Let’s say the bulk of your traffic comes from search engines; if that’s the case, you might want to consider optimizing your website content for the search engines to get even more traffic.
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Use Influencer Marketing
Let us guess: You want better brand visibility, don’t you? Not only that, but you also wish for more leads, sign-ups, followers, and sales, am I correct?
It doesn’t matter if you’re running a corporate website, blog site, or eCommerce site; influencer marketing can do wonders for your business. When you think about how thousands of people follow influencers and how they can influence these people to purchase your products, it isn’t hard to imagine how influencer marketing has become the go-to marketing strategy of online entrepreneurs.
However, you must look for the right influencers before starting your influencer marketing campaign.
The best thing that you can do is to be consistent, lay a solid foundation, and your traffic will gradually increase over time. Beware of sites or people that promise you millions of hits overnight or fast SEO rankings. These are all scams.Best Strategies to Drive Traffic to Ecommerce Website
You can use tools like Buzzsumo to search for influencers within your niche and get information about their page authority, domain authority, number of followers, and more.
The tool also allows you to add filters to your search and find influencers based on the kind of content that they share. Using tools like these, you can easily find influencers without going through multiple social media platforms and searching manually.
Once you find the influencer who best matches your marketing needs, you can build your campaign to promote your brand.
Always Provide Social Proof
People will love and trust the products which you are offering to them. It is a proven way to drive high-quality traffic to your eCommerce website and build trust.
Social proof is precisely what it sounds like and what you hear. It’s proof that your customers love and trust a brand enough to buy from it.
Send Targeted Promotional Emails
- You have been faithfully building a subscriber listing. Now, what should you do with it?
- Did you know replicated customers invest 81% more on average than new customers?
Whatever you're offering online, you should drive traffic to take action.Best Strategies to Drive Traffic to Ecommerce Website
Marketing emails develop loyalty to hold customers returning for more. You are letting your “best customers” in upon something unique before others. It may be an opportunity to get a repeat sale wrapped inside a discount. Everybody benefits.
Always Emulate Your Popular Content
Trending topics will likely perform well and drive more traffic to your site. It is easy to discover what’s hot on each social channel in their respective trending sections.
You can also find the most popular topics within your niche using a tool such as Buzzsumo.
What About Competitions
You can compete on social media sites, although you don’t need to limit it to social media. Encouraging customers to engage by posting photos, sharing top tips, or funny anecdotes can build a community and improve your brand awareness. Everyone loves a fun competition.
FAQs About Getting Visitors to Your Website
How to improve the navigation and performance of your site for more sales?
Come at it from a potential customer’s point of view. Are topics easy to find? Do the links make it obvious where visitors can locate the information they want? Also, make sure to optimize your page-loading speed.
What should you know about increasing your online store traffic?
From a marketing perspective, the good news is that getting your first customer versus your one hundredth is the same. But for traffic to successfully result in sales and profit, there are some essential requirements to ensure traffic converts and the cost is sustainable.
How to understand what eCommerce marketing is?
E-commerce marketing is the practice of generating awareness, sales, and brand loyalty for an online store. Marketing for e-commerce businesses uses strategies like search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising.
How to network offline with people of similar interests?
What Can You Do Offline?
To succeed with your offline efforts, learn to listen and communicate better.
1. Attend local meetups
2. Attend Industry Related Conferences
3. Attend Workshops
Final Words on Strategies to Drive Traffic to E-commerce Website
eCommerce businesses are here to stay. With internet users increasing by the millions every year, effective eCommerce marketing strategies must stand out and be recognized, remembered, and trusted by new and loyal consumers.
There are many ways to drive traffic to your online store, from social media to in-person marketing and everything in between. The most effective method depends on your hard work, dedication, and optimization.
Let us know in the comments which channels you’ve tried and which ones work for your business.