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Why Use Nofollow Links: Know 5 Hidden Facts

After seeing their advantage, we love nofollow backlinks, and they are not junk anymore. In fact, they can be valuable in some ways. In this article, we will explain to you why use Nofollow links.

As we all know, do-follow links or inbound links, as they're most commonly known, are a great way to boost ranking on search engines, so why use nofollow links?

IMPORTANT NOTICE: Why Use Nofollow Links
If you do sponsor work or affiliate work on your blog, then it's so crucial that you understand the difference between follow and nofollow links!

Each time you gain an additional inbound link, this is recognized in the Google algorithm, slowly increasing your position up the rankings. If those links are found in more prominent and reputable sites, then even better for your link-building SEO.

What are Nofollow Links?

These are the links in which the rel=nofollow tag is applied, which basically tells Google that this link is not endorsed and should not be considered valuable for search engine ranking purposes, so why use nofollow links?

<a href="https://link.com" rel="nofollow">Link</a>

While most links are dofollow, nofollow is applied whenever website owners feel they cannot judge spam. This mostly happens in cases of user-generated content like comments and guest blogging. It seems safer to add nofollow links rather than get your own website penalized by search engines for link spamming and selling dofollow links.

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When Should You use Nofollow Links?

The nofollow tag was designed by Google to reduce spam and the amount of low-quality content in the SERPs, and you must use it.

But why use nofollow links?

Search engines determine how much they can trust you based on the stuff you link to on your website.

You'll lose trust if you're constantly linking to low-quality, spammy sites. Your website will lose Google's confidence.

In these circumstances, nofollow links should be used:

  • Ads and sponsored links
  • Links in blog comments
  • Paid links (affiliate links, reviews, directory submissions)
  • Press release links
  • Spammy and untrusted sources
  • Irrelevant content

If you have never used the nofollow tag before, you can still update your links anytime or now.

How the Attribute Links Useful?

Why Use Nofollow Links Know 5 Secret Facts Today
Attribute Links – Why Use Nofollow Links


The sponsored attribute identifies links on the site created as sponsorships, advertisements, or other compensation agreements.


The UGC (User Generated Content) attribute links user-generated content, such as forum posts and comments.


Bloggers usually improve their websites' search engine rankings by posting comments like “Visit site for detailed articles” on other blogs.

These are known as comment spam. Google took steps to solve this spam issue by introducing the nofollow attribute in 2005 to flagging advertising-related or sponsored links.

Nofollow Link Benefits – Why Use Nofollow Links

Why Use Nofollow Links Know 5 Secret Facts Today
Site Traffic – Reasons Why Use Nofollow Links

On the brighter side, there are some advantages of nofollow links which you must know. Let's start the discussion about why use Nofollow links:

1. Get Free High-Quality Site Traffic

Obviously, if you have a link linking to another website and people are reading that viral article, there is a high chance that people will click on that link if it seems relevant and valuable and has the anchor text that is exciting enough.

Readers browsing for the helpful content. They do not care if the link was dofollow and nofollow. They don't know anyway, and you cannot find out unless you see the page HTML code or use SEO toolbars to check links follow the status.

Reasons Why Use Nofollow Links
Nofollow Attribute – Reasons Why Use Nofollow Links

Thus any viral page generating significant traffic will generate considerable traffic for outbound links going out of that website. This is the main reason why use Nofollow links.

2.  Get Exposure from Higher Authority Websites

How many of us can get an article in the Washington Post? And if you do, would you not be proud of it?

Did you know that #1 ranked web pages on Google have an average of about 20%-40% no-follow links pointing to that page.

Reasons Why Use Nofollow Links

The very fact that the article was published on a reputed website with a backlink to your website, we think, is enough evidence that the higher reputation website thought your content was good enough to be put up on their website. A link back to your site is a common courtesy to identify the author and give credit.

You get exposure for your content to many readers, which might get you many more social media followers if they like your content. As they browse through to look at your other writings on your site, they just become long-term readers and a part of your community.

3. Nofollow Links are Now a Hint for Google

Why use nofollow links if it's not rank higher in google search? Google team recently revisited the following ability of nofollow links, and they said that Google would consider even nofollow links as a hint in rankings.

According to Google, “In most cases, the move to a hint model won’t change the nature of how we treat. We’ll generally treat them as we did with nofollow before and not consider them for ranking purposes.”

Reasons Why Use Nofollow Links

This means they will continue to crawl these nofollow links, although they might still not attach as much relevance to endorsement and search engine rankings.

 4. Nofollow Links and Your SEO Profile

Have you not seen nofollow links in your Google Webmaster tools reports. Like Google crawls your site, every website is crawled by hundreds of bots every day.

If you look at many of the SEO backlink tools like ahrefs, Moz, SEMRush, etc., you will find that most of them track the status of nofollow and dofollow links lost found every day. They are noticed and crawled.

Google will recommend not adding the nofollow tag to all the links and will also probably apply a penalty to those who don’t pass link juice naturally.

Reasons Why Use Nofollow Links
4 Reasons Why Use Nofollow Links Can Be Awesome
Links Ratio – Reasons Why Use Nofollow Links

If you access any backlink report, it's clear SEO experts monitor your nofollow or dofollow and assess how many nofollow and dofollow links you got overtime.

While we can’t ever say that things will never change in our algorithms, we do not expect this to change again.
Matt Cutts – Page Rank Sculpting

Reasons Why Use Nofollow Links

Many of these SEO tools also consider your backlink profile and what percentage or ratio of dofollow vs. nofollow links you have in your backlink profile, which is an essential factor in determining the quality of your backlinks! If you have 100% dofollow links, would it not look suspicious.

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5. Nofollow Links Build Awareness and Credibility

Regardless of how much a link will benefit your SEO, despite everything they help you assemble awareness, this is very important for a business or company.

You could create a considerable activity measure by getting nofollow interfaces insignificant, very relevant articles. From this, you are improving the probability of achieving an entire host of individuals who don't know your business but could be potential custom, consequently expanding your business awareness.

It likewise enhances your believability on the off chance that you are connected in a supportive article that individuals are reading.

Don't Buy Links

People will always find a way to rank their websites. In reality, Google can't really know if you paid for a link or not. However, there could be many ways Google could find out about your schemes. 

So stop worrying so much about dofollow vs. nofollow and concentrate more on writing great content. The Dofollow links will follow.

WordPress Adds “noopener” to Links, is that the Same?

Nope. It's a security thing – nothing to do with search engines, page rank, domain authority.

FAQs About Reasons Why Use Nofollow Links

  1. Why is nofollow important?

    Nofollow links can actually boost your domain authority, improve brand awareness, and drive traffic to your website. They also help normalize your link profile, so you don't need to worry about spam or suspicious links harming your search engine rankings.

  2. Do nofollow links have value?

    For many SEO experts, a nofollow link from a reputable site is more valuable than a dofollow link from a low Domain Authority site. They can show you exactly how much traffic and how much “link juice” your links are creating, regardless of whether they're labeled as “nofollow.”

  3. Is nofollow good for SEO?

    It is a notice for search engines not to count a link. The Nofollow tag can be good for SEO – most web admins use this tag not to follow untrusted content. Google has recently noticed that they will count Nofollow links to boost PR for your page. But it depends on where the link is placed, and its quality.

Final Words – Why Use Nofollow Links

Links are the backbone of the internet, so why use nofollow links? We all know the whole web is based on hyperlinks, and we need to be sure that we're treating them well, so they treat us well.

Links drive back-and-forth referral traffic. They increase your PageRank and provide juice to the target site; it doesn't matter; it's yours on any client's website. And your readers have content and resources that they will want to click on for knowledge.

When used the way they are meant to be used, both nofollow links and follow links serve specific purposes at specific times. And now you know what those are.

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