Before we start today's topic about “things Google doesn't like and how to avoid them as a blogger,” let's first understand why we need to care about Google. The constant evolution of Google’s algorithms requires continuous optimization of web pages, a job that shouldn’t stop at choosing the right keywords.
Google constantly changes its search algorithm, and keeping up with the latest updates can be challenging. However, you can do a few things mentioned below to ensure high as possible:
- Monitor your rankings: The first step is to monitor your rankings regularly. This will help you identify any changes in your rankings after a Google algorithm update.
- Optimize your content: One of the best ways to keep your rankings up-to-date is to optimize your content. This means ensuring your content is high-quality, informative, and relevant to your target audience. You should also make sure your content is well-written and easy to read.
- Build links: Links from other websites are a valuable ranking signal. The more high-quality links you have pointing to your website, the higher your rankings will be. You can build links by guest blogging, participating in social media, and submitting your website to directories.
- Stay up-to-date on Google algorithm updates: Google doesn't always announce when it changes its search algorithm. However, there are several resources you can use to stay up-to-date on the latest updates. These include Google's Search Engine Central blog, Search Engine Land, and Moz.
Following these tips lets you keep your rankings up-to-date and ensure your website is visible to potential customers.
Here are some additional tips to help you keep your rankings up-to-date with recent Google algorithm updates:
- Use Google Search Console: Google Search Console is a free tool that allows you to track your website's performance in Google Search. You can use Search Console to monitor your rankings, identify any errors on your website, and submit sitemaps.
- Stay up-to-date on SEO best practices: SEO best practices are constantly changing, so it's crucial to stay up-to-date on the latest trends. You can read industry blogs, attend conferences, and take online courses.
- Use a professional SEO agency: If you don't have the time or expertise to manage your own SEO, you can hire a professional SEO agency to help you. A good SEO agency will have the knowledge and experience to help you improve your website's ranking and visibility in Google Search.
But what are the elements of a web page that Google doesn’t like? And above all, how to avoid them?
Here is a quick list of what Google doesn't like about websites that have the following:
- Poor quality content. This means poorly written, inaccurate, or irrelevant content to the search query. To avoid this, ensure your content is well-written, accurate, and relevant. You can also use keyword research to help you choose the right keywords for your content.
- The absence of HTML tags. HTML tags are used to tell Google about the structure of your content. This helps Google to understand your content and rank it more effectively. Ensure you include all the necessary HTML tags in your content, including the title tag, meta description, and heading tags.
- Page experience below average. Google's Page Experience algorithm measures how user-friendly a website is. Websites with a poor Page Experience score are less likely to rank well in search results. To improve your Page Experience score, ensure your website loads quickly, is mobile-friendly, and uses HTTPS.
- Low authority domain. The authority of a domain is a measure of how trustworthy and credible it is. Websites with a high authority domain are more likely to rank well in search results than websites with a low authority domain. To improve your domain authority, build backlinks to your website from high-quality websites.
- Internal cannibalization. Internal cannibalization occurs when multiple pages on your website target the same keyword or phrase. This can confuse Google and make it difficult for your website to rank well for any keywords. To avoid internal cannibalization, ensure each page on your website has a unique focus keyword.
- Bad user experience. Google also considers your blog's user experience when ranking it in search results. This means that your blog should be easy to navigate, load quickly, and be visually appealing. To improve the user experience of your blog, make sure you use a responsive design, optimize your images, and keep your blog posts concise.
- Keyword stuffing. Keyword stuffing is the practice of using the same keyword or phrase over and over again in your blog posts. This black hat SEO technique can penalize your blog in search results. To avoid keyword stuffing, use keywords naturally in your content, and ensure you use various keywords.
- No backlinks or Spammy links. Backlinks are links from other websites to your own blog. Google uses backlinks as a signal of quality and authority, so it's essential to have backlinks pointing to your blog. To get backlinks, guest blog on other websites, participate in social media and submit your blog to directories. Google doesn't like it when you use spammy links on your blog. These links are placed on your blog to artificially inflate your website's ranking in search results. Only use links relevant to your content and reputable websites to avoid spammy links.
Here are some tips on how to avoid these things:
- Create high-quality content. This means well-written, informative, and relevant content to your target audience.
- Use keyword research. This will help you choose the right keywords for your content and ensure you target the right audience.
- Use HTML tags. This will help Google to understand your content and rank it more effectively.
- Improve your Page Experience score. This will make your website more user-friendly and improve your chances of ranking well in search results.
- Build backlinks to your website. This will help to improve your domain authority and make your website more credible to Google.
- Avoid internal cannibalization. This will help your website rank well for the keywords you are targeting.
Let's understand all these facts in detail below:
1. Poor Quality Content
Content is the King. How many have you heard this sentence pronounced? You will continue to hear it, as the quality content of a web page can still make a difference in the correct indexing and ranking of a website. See the details in the image below:
The poor quality contents of a web page represent a decisive aspect in penalizing it. If initially, keywords were the most critical tool for correctly ranking websites, many things have changed since then.
Now, the content must be original, researched, and organized optimally. A low-quality content, even accompanied by a careful choice of keywords, cannot and will not be a valuable tool to scale the search results. There’s much more today.
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Google requires quality content in the strictest sense of the word. How can you produce interesting articles for users and, simultaneously, for the most famous search engine in the world? There is a method. It is essentially based on three main aspects:
1: The depth of the article
Google rewards longer texts and long posts. The algorithm can now highlight published content sections to answer specific user questions. For these reasons, more in-depth articles can offer the possibility of satisfying countless questions on the subject.
2: Semantic richness
As mentioned, Google doesn’t just search for single keywords. Also, consider synonyms, specific terms, and related topics with direct semantic relationships with the main keyword.
Developing content circularly around the reference keywords could be decisive for optimizing search results.
3: The interactive elements
Many interactive elements improve user navigation by increasing their involvement. Posting videos and other elements may be particularly popular with Google, rewarding them with a higher ranking.
2. The Absence of HTML Tags
Despite the evolution of Google’s algorithm in understanding human language, its spiders obviously remain “robots that read” the language in code. For these reasons, HTML tags remain essential for optimal communication with the largest search engine in the world.
Although this is not new today, many web pages are still poorly optimized from this point of view. In fact, many do not include the main keyword in the page title, do not feature effective Meta Description customization, and, more often than not, do not feature advanced HTML.
How can this problem be solved?
You can use elements such as the Canonical Rel, which indicates to Google spiders not to pay too much attention to some pages of the reference portal by directing them to others, or elements such as Noindex and Nofollow, which invite not to index the less important pages of the site.
Using these tags allows you to direct Google’s attention to the most critical pages, significantly increasing the potential of the published content.
Helping Google’s crawlers is an indispensable aspect of scaling search results. The clarity in the structure of a website is of absolute importance to allow a straightforward and quick reading (and consequently an evaluation) of the portal.
3. Below Average Page Experience
The Google update imposes new quality standards in using pages, such as a correct display of mobile devices or not excessively long loading times.
These two aspects are essential to facilitate the climb to the top, and Google, which in recent months has made them indispensable elements in the evaluation of websites, provides a free tool to be able to evaluate both the loading speed and the correct display in real-time of the website (both desktop and mobile): PageSpeed Insight.
You should take a look. It could reveal some fascinating data.
4. Low Domain Authority
As mentioned, Google evaluates numerous website elements, and one of these is undoubtedly the domain's authority.
The authority indicates how reliable a site is, and this value is determined by the number and quality of the backlinks. That is, by the incoming links of your website.
Backlinks tell Google how reliable your website is, but beware, not all backlinks have the same value. Give preference to a backlink strategy created on highly authoritative domains, trying to publish quality links on your website, leaving out the quantity.
An excellent way to host the valuable link, to build that network of links that could really make a difference in scaling the search results, is represented by guest posts. Learn about it. It could be for you.
5. Internal Cannibalization
Everything said so far may not be enough to scale the search results if you do not pay due attention to the competition of keywords within each web page.
This process is more commonly called “keyword cannibalization.” And sadly, when it occurs, the Google crawler fails to perceive and identify the most important pages for your website, with all the following drawbacks.
How is the problem of internal cannibalization solved? Solving it only by using long-tail keywords with keyword phrases directly linked to the main and most important ones for your website is possible.
Don’t always use the exact keywords. Create an essential strategy by using long-tail keywords, introducing them, and carefully publishing them in the higher-quality content of your portal.
A further procedure to avoid the cannibalization of keywords within web pages is to eliminate content with poor performance or consider it obsolete concretely. This way, the top content will have Google's attention; it must rank high.
6. Bad User Experience
Bad user experience (UX) on a blog can be defined as any aspect of a blog that makes it difficult or frustrating for users to find the information they are looking for or to interact with the blog enjoyably or productively.
Many different factors can contribute to bad UX on a blog, including:
- Poorly designed layout or navigation.
- Irrelevant or outdated content.
- Slow loading times.
- Too many ads or pop-ups.
- Difficult-to-read fonts or colors.
- Lack of engagement opportunities.
Google does not like bad UX on blogs because it can lead to several negative consequences, including:
- Lower search engine rankings.
- Fewer page views.
- Less engagement with the blog.
- A negative impact on the blog's reputation.
Here are some tips for avoiding bad UX on your blog:
- Make sure your blog is well-designed and easy to navigate.
- Keep your content relevant and up-to-date.
- Use high-quality images and videos.
- Optimize your images for search engines.
- Keep your blog loading times fast.
- Use a responsive design so your blog looks good on all devices.
- Limit the number of ads and pop-ups.
- Use easy-to-read fonts and colours.
- Encourage user engagement through comments, social media sharing, and email subscriptions.
By following these tips, you can create a blog with a great UX that will be enjoyed by both users and search engines.
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7. Keyword Stuffing
Keyword stuffing is repeating a keyword or phrase too often in a piece of content to improve its ranking in search engine results pages (SERPs). While this may have worked, search engines have become more sophisticated in detecting and penalizing keyword stuffing.
There are several reasons why keyword stuffing is not suitable for blogging. First, it can make your content unreadable and challenging to understand. When you repeat the same keyword or phrase over and over again, it can make your writing sound unnatural and choppy. This can turn off readers and make them less likely to finish your blog post.
Second, keyword stuffing can actually hurt your search engine ranking. Search engines can now detect keyword stuffing and penalize websites that engage in this practice. This can result in lower rankings in SERPs, leading to fewer visitors to your blog.
Finally, keyword stuffing is simply not necessary. There are many other, more effective ways to improve your blog's ranking in SERPs. These include creating high-quality content relevant to your target audience, building backlinks to your blog, and optimizing your website for search engines.
To improve your blog's ranking in SERPs, avoid keyword stuffing and create high-quality content to engage and inform your readers.
Here are some tips on how to avoid keyword stuffing:
You should avoid keyword stuffing and create high-quality content to engage and inform your readers.
8. No Backlinks or Spammy Links
Backlinks are links from other websites to your own website. They are an important ranking factor for search engines, as they help to show that your website is authoritative and trustworthy.
No backlinks can hurt your SEO rankings because they can make your website look less credible to search engines. If you have no backlinks, your website may be new or unpopular, which can lead to lower rankings.
Spam links can also hurt your SEO rankings. Spam links are links from low-quality websites or irrelevant to your website. They can also be links that have been purchased or otherwise manipulated. Spam links can make your website look spammy and can lead to penalties from search engines.
Here are some tips for building high-quality backlinks:
- Create high-quality content that people will want to link to.
- Share your content on social media and other online platforms.
- Guest blog on other websites.
- Participate in online forums and communities.
- Attend industry events and conferences.
- Reach out to other websites and ask them to link to yours.
It is important to note that building backlinks takes time and effort. There is no quick fix for improving your SEO rankings. However, by following the tips above, you can gradually build a network of high-quality backlinks that will help to improve your website's ranking in search results.
Here are some tips for avoiding spam links:
- Avoid buying backlinks.
- Avoid participating in link-building schemes.
- Be careful about the websites that you link to.
- Use a backlink checker tool to identify spam links.
If you have spam links pointing to your website, you can disavow them using Google Search Console. Disavowing spam links can help to protect your website from penalties and improve your SEO rankings.
Now, It’s Over to You About Understanding Things Google Doesn’t Like & How to Avoid Them as a Blogger:
In conclusion, according to us, these are the main things that Google doesn't like and that bloggers should avoid. These include:
- Keyword stuffing: This is when you use too many keywords in your content, which makes it look spammy and can hurt your rankings.
- Duplicate content: This is when you copy content from other websites without giving them credit. Google will penalize you for this, so it's important to always create original content.
- Low-quality content: It is when your content is poorly written, contains errors, or is not informative. Google will also penalize you for this, so it's important to consistently create high-quality content.
- Spammy links: This is when you use links to manipulate your rankings. Google will penalize you for this, so only relevant and natural links must be used.
You can improve your ranking in Google search results by avoiding these things. Here are some additional tips for writing content that Google will love:
- Write for your audience: Focus on writing informative and helpful content for your target audience.
- Use keywords strategically: Use them throughout your content, but don't overdo them.
- Structure your content well: Make sure your content is well-organized and easy to read.
- Use images and videos: Images and videos can help to break up your content and make it more visually appealing.
- Promote your content: Share your content on social media and other online platforms to get the word out.
By following these tips, you can write content that Google will love and help you attract more visitors to your blog.
What do you think of these things that Google does not like? Is your website performing well on search engines? Please share your views in the comments below.