A strong content marketing strategy is essential to success, regardless of whether your business is a storefront or online, but how to grow your content reach and boost engagement? It is surprising how many businesses get content marketing wrong. Many businesses fail at content strategy, from not producing consistent content to serving content.
The two key factors to grow your content reach and boost engagement of any successful content marketing strategy are quality and reach. Once you have quality content, whether a WordPress blog or podcast, you need to get it to the masses. This makes content reach critical. Because if you can get maximum content reach for your quality content, all your analytics will increase.
To help your blog or business grow and be successful and grow your content reach and boost engagement, we put together the following definitive guide for maximum content reach. Let’s explore.
Social Media Content Marketing Strategy
Having a solid social media strategy is very important for getting maximum content reach for your business and to grow your content reach and boost engagement. It may seem like an obvious tip for reaching more people, but you would be surprised by how many businesses do not effectively use social media.
One of the best ways to increase your reach on social media is to use more hashtags and hashtags specific to your target audience, industry, products, and services. You can use Hashtagify to find the right hashtags and hashtags that are trending.
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Create Questions and Polls
Twitter, Facebook, and Instagram allow you to post specific polls and questions to grow your content reach and boost engagement. Although LinkedIn and Pinterest don’t have specific features to create a poll, you still can ask open-ended questions. Formatting your posts this way shows that you want to hear from your followers and care about their opinions.
Questions and polls provide another avenue for your audience to engage with your content. It’s a way to gauge their interests, behaviors, and areas of activity. They also add variety to a social media landscape where posts often become repetitive.
Optimize Your Social Media Profiles
We previously discussed how social media algorithms are similar to search engines like Google. When we create content for those engines, we use various on-page SEO techniques to optimize it.
Well, turns out social media is the same way.
You can tweak every aspect of your social media profile for better visibility and optimization. You must understand the ins and outs of these elements if you want to be a social media megastar.
Many of the tactics you know and love work here, too:
- An easy to remember username
- A recognizable photo/brand logo
- Keyword-rich descriptions (that still sound natural)
- A trackable link back to your website
Use the same criteria to decide which images to use, which keywords to include, and how to phrase your call-to-action when posting. This is truly the case for any and all social media sites.
Use Content Delivery Network (CDN) to Increase Reach
You might be wondering what a content delivery network (CDN) is. If you want to grow your content reach and boost engagement, a CDN is a great and easy way to do it. What is it? Traditionally, the content was served worldwide using a single server or origin point. However, this has disadvantages because if your server were in New York, it would take time for your content to be visible to your audience in Los Angeles.
In fact, according to DreamHost, a global leader in WordPress hosting, “One way you can keep your site’s speed and performance consistent is by using a Content Delivery Network (CDN).”Strategies to Grow Your Content Reach and Boost Engagement
So if you had timely content, it might not be as relevant the more prolonged the reach time is. A CDN changes all this. Instead of serving up content to a target audience in different locations using a single point of origin, content is spread via CDN using multiple points of origin/servers.
In short, you need to optimize your website and make it load faster to grow your content reach and boost engagement.
Maximize the Readability of Your Articles
Search engines like google and yahoo preferably get ranking sites that will load quickly and are the two responsive together with user-friendly.
Ensure that your blog posts are easy and exciting to read to grow your content reach and boost engagement. Use short chapters of less than 3 hundred words and paragraphs with less than a hundred and fifty words. Include headings and subheadings for every single section, in addition to your keywords just where possible, along with utilizing round points and lists for making your posts an easy task to users.
Content Rebuilding is Key
Another way to grow your content reach and boost engagement is to rebuild old content. This extends your content's life. A great strategy if you have very authoritative content already online. You should constantly revamp your most important content.
To do this, you can use blog content and turn it into a white paper, video on YouTube, Udemy course, and more. One of the most popular ways to repurpose content for maximum reach is to turn that text into a clean and informative visual, like an infographic.
Share Great Original Content
If you don’t have great content to share, you can’t provide the quality your audience expects. But don’t just push out promotional content, or people won’t see you as a genuine brand.
What makes for excellent content to grow your content reach and boost engagement? This depends on how you want to show your brand name and what your own audience is actually interested in. Begin by looking at your current social media ideas for the subjects and content material already obtaining the most engagement.
Consider Paid Promotions
Using digital advertising and paying to promote your content can be an effective and fast way to reach an audience that you may have been unable to get organically to grow your content reach and boost engagement.
When integrating paid promotion into your content strategy, it’s vital to keep track of your spending and the results each channel generates.Strategies to Grow Your Content Reach and Boost Engagement
Many different paid promotion methods are available to grow your content reach and boost engagement. PPC or paid search, social media ads, influencer marketing, and paid content distribution platforms are all avenues available to you.
Create Visual Content
Create more visual content to grow your content reach and boost engagement. Like videos, images, infographics, charts, Slideshare, and more, visual content is all highly shareable and a better shot at reaching far more people than text these days.
“In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance, and flexibility consumers need, all while catering to the on-the-go lifestyle they want,” Matt Bowman explained in a Forbes article.Strategies to Grow Your Content Reach and Boost Engagement
Video is undoubtedly one of the best ways to make this happen. Video content is some of the most consumed content by online users in today’s digital world. This is especially true for videos that teach or solve a common problem.
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User-Generated Content Can be Viral
If you hear the phrase “user-generated content,” social media probably comes to mind. And it should since user-generated content is pretty heavily used on social media. Interestingly, it is also a content strategy you can use anywhere to grow your content reach and boost engagement. For instance, it can be a call-to-action landing page on your website.
The best part about user-generated content is that you get user experience benefits since user-generated content increases engagement from your target audience. This is one of the reasons this type of content can go viral on social so quickly.
FAQs About Strategies to Grow Your Content Reach and Boost Engagement
What content gets the most engagement?
The answer is visual media. People engage with visual content better than non-visual content. Tweets with images receive 169% more retweets than tweets without images. Likewise, Facebook posts with images see 2.7% more engagement than those without images. Images receive more likes, shares, and comments.
What is a reasonable engagement rate?
If the engagement rate is higher than 4.6%, that is a good sign that their audience is very engaged with their content, and if it is below 1%, it means their audience is not very engaged with their content.
What makes a post go viral?
A viral post has been shared, copied, and spread across all social platforms. In particular, on Facebook, going viral means that a post has generated a great deal of attention in the form of a high number of likes, shares, and comments.
Final Words on Strategies to Grow Your Content Reach
Creating infographics, charts, and graphs of data is also a very effective way to ensure your content is shared and linked to, which, in turn, will grow your overall reach.
The above definitive guide for maximum content reach can help your business grow and boost success in reaching more of your target audience. Most of the above strategies are also pretty easy to implement. Increase your reach and gain more footing in your niche today.