Have you ever wondered why Google AdSense is not good for your business? Google AdSense is a popular ad network, but why might it not suit your business website or blog?
Obviously, many bloggers and publishers want to make money from their blogs, and the Google AdSense program is at the top of the internet in terms of earning money.
It is the number one choice for almost every blogger. Still, tons of AdSense alternatives and networking programs are available on the internet, and many bloggers are looking to make money in addition to their AdSense Ad revenue.
Google AdSense is a professional program. It is nothing but an Ad network service that Google provides, and until now, Adsense has been the best ad program for bloggers and publishers to make money.
Facts Why Google AdSense is Not Good for Your Blog
It may not be the best choice for every blogger for several reasons.
Here are some things you might want to consider carefully before using AdSense for your small business or personal brand website.
You have to understand that AdSense works with its particular rules and regulations, so it is evident that every blogger has to do their blog pages according to AdSense requirements.
AdSense ads can damage your conversion rates. These ads will send your site visitors away, potentially leading to new leads or even sales for your business in the future.
You will be surprised to hear that AdSense can contribute to a high bounce rate on your site. People who click on an AdSense ad are taken away from your site forever.
Google AdSense is the least profitable way to monetize your blog unless you have a ton of traffic.
You should agree that AdSense ads can make your website cheaper and lower your brand value.
Adding AdSense ads everywhere on your site results in a poor user experience.
Sometimes, Google AdSense scripts can increase your page load times.
Some people do not fit in with Google AdSense's rules and regulations, so they try to find alternative ways to make money outside of AdSense.
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Reasons Why Google AdSense is not Good for Your Business:
Please check out the below points talk about the reasons why Google Adsense is not suitable for your blog and why people are looking for other options to earn money from their blogs:
Google AdSense is one of the oldest contextual and rich media advertising programs on the web. It is also regarded as one of the best ways to earn revenue from your blog or website.
However, if you run a personal brand or small business website, would using AdSense to monetize it be a good idea?
The short answer is no. It's not a great idea, and I'll share my reasons below.
Whether you are looking for an alternative option for AdSense or just another complementary advertising option, there are plenty of other services available that you can use to monetize your site on the internet, but not just for this reason.
There are a few reasons why bloggers are looking for alternatives to Google AdSense. This is what we are going to discuss on this page. Make sure to read this article carefully.
1. Google AdSense Approval
As we all know, AdSense is one of the popular Ad network programs that provides Ad services to various websites. Since Google facilitates it, most bloggers prefer Google AdSense during the initial stages of their blogging journey.
This helps bloggers earn money by posting Google AdSense-approved Ads on their websites. Thousands of websites are created daily, and a Google AdSense account is mandatory to make money online.
There are tons of hurdles people face while they try to approve an AdSense account. I've seen thousands of bloggers give up on blogging just because all their efforts couldn't be enough to get the AdSense account's approval.
Why Google AdSense is Not Good for Your Business
However, let me make this very clear to you. As you might already know, getting an AdSense account approved by Google is challenging.
It takes more time. This is one of the primary reasons bloggers seek alternatives to the AdSense ad network.
2. Not Having Enough Content
Google AdSense has its own terms and conditions for bloggers. Your Google AdSense account will not be approved if your website doesn't have enough content.
You will not make money online unless your AdSense account gets approved. Having 25 to 50 pages on your website is mandatory to approve the Google AdSense account.
Google does not consider those websites failing to adhere to their terms and conditions. Google refuses the sites when there is no appropriate content for the advertisers.
Google also continuously monitors websites regarding content, information, author profiles, visits, etc.
It is another reason bloggers divert their money-making decisions and look for an alternative to AdSense.
Some publishers don't have enough content to present to the audience even though the information is demanding or promising.
3. Lack of Web Traffic
Google AdSense always looks for quality writeups and monitors the traffic coming to your website. You must write quality and valuable content to drive the maximum number of people.
This is the only way you could generate massive traffic on your website. In Google's world, “Content is the King,” and you must follow this rule.
Website traffic depends on how you write your blog and how qualitative and attractive content you presented to the people.
Why Google AdSense is Not Good for Your Business
So, to generate organic traffic for your website, you will have to enhance your writing skills, style, or format.
This is another reason bloggers look for AdSense alternatives when they don't have enough website traffic.
Obviously, bloggers switched to another option since they wanted to make money online.
4. Unsupportable Niche to Google
A “Niche” is a topic around which all your content revolves. Hence, while developing the blog, you must select a topic well-supported by Google.
Otherwise, all your efforts will be pointless when the subject is not demanding from Google's perspective.
I've seen Google AdSense rejects many websites for not having enough or appropriate content for advertisers or if “the subject” (niche) of their website is not enough to drive more traffic.
Why Google AdSense is Not Good for Your Business
According to Google, deciding your blog Niche is very important. So, a niche has to be selected carefully. Also, you must be very keen on publishing content on your website.
You can't start a blog simply because something pops up in your mind. The topic should last long and meet Google's criteria.
This is one of the big reasons bloggers look for AdSense alternatives when seriously working on a “unique niche” that stands outside Google's radar.
5. Violations in your Blog
As you know, Google AdSense has terms and conditions that every blogger must follow.
I've seen many bloggers attempt to violate Google AdSense rules and get punished. If you try to break even a single rule, AdSense does not just ban the website; they won't even let you open a new AdSense account.
The “violations” include posting controversial topics, unwanted posts, copied content, or trying to bypass someone else's copyrights.
In these cases, Google AdSense no longer supports you. In fact, Google may ban your website forever. And that's where thousands of bloggers try to look for an AdSense alternative.
6. Monetizing Website to Get Large Income
Many bloggers are eager to earn massive amounts of money by posting ads on their websites, and “Google AdSense” is mainly referred to by many bloggers.
However, it is not your only choice because there are plenty of Google AdSense alternatives.
Many bloggers who are unsatisfied with their Google AdSense income look for AdSense options and monetize their websites by following other Ad network programs.
There are many different alternative advertising programs available that offer you great features.
They also allow you to make additional income from your website, which is why people switch from AdSense to another Ad network program.
7. Ad Formats
Undoubtedly, Google AdSense is one of the best and most popular ad networks on the internet.
But as you can see below, contextual texts or non-responsive ad formats sometimes don't fit correctly according to the design and layout.
Some set ad formats that bloggers had to follow instead of customized ad formats that bloggers can use and post anywhere on the website.
However, responsive advertisement formats and customized money-making ad formats are available on the internet, which most bloggers utilize on their websites.
So, to make high revenue, bloggers always look for other ad networks that give them better results and better user engagement than Google AdSense.
8. Not Enough AdSense Revenue
As mentioned in this article, Google AdSense always looks for quality write-ups and content on your website. Without quality information, your website will not generate massive traffic.
Alternatively, you won't generate enough revenue from Google AdSense. However, not every blogger can write quality content all the time.
Still, some alternative options make money even though the quality of content is average. And this is another reason why some bloggers are looking for AdSense alternatives that will respect their content's average grade.
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9. Lower Traffic From Tier 1 Countries
Your website traffic all depends on how you write content on your website. Your page will drive massive traffic from well-developed countries like the USA and the UK if the content is attractive, catchy, and promising.
Alternatively, it also generates enormous Google AdSense revenue. The more traffic you get, the more revenue you generate from Google AdSense.
IMPORTANT NOTE: Millions of people use the Internet and post billions of content daily, but not everyone can write quality content.
They fail to drive massive traffic from the US and UK countries.
Since Google AdSense always looks for these countries first, such bloggers are mostly affected because their US/UK traffic is insufficient from Google AdSense's perspective.
As a result, these bloggers tend to switch to another ad network.
10. AdSense Rules and Conditions
So far, you must have clarified that Google is very strict with the rules, regulations, terms & conditions.
Even the design and layout of your website have to follow Google AdSense conditions.
This is one of the biggest reasons many bloggers choose AdSense alternatives.
Other ad networks easily support the customized layout and design of the website. Also, some ad network programs efficiently work with many websites with responsive ad formats.
FAQs About Why Google AdSense is Not Good for Your Website:
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Is AdSense really worth it?
Yes! Definitely, AdSense is worth using. You will earn a lot more securely with AdSense, which has more revenue power.
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Is AdSense still profitable?
AdSense is free and easy to set up, but the main question should be how to get the traffic that makes it profitable. So the valid question is: can you still get high traffic on a blog or website to earn more with AdSense? The answer is definitely yes, but very few people succeed at it.
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Is Google AdSense safe?
Google AdSense continues to be a safe and stable means of earning an income online, but you must first understand the rules and conditions. If you want to know more, you can read our other AdSense resources.
Best AdSense Alternatives:
There are several alternatives to AdSense that you can consider to monetize your website. Here are some of the top options:
1. Ezoic
Ezoic offers a complete solution for publishers to put display ads on any of their website pages.
The platform uses its own AI to customize the ad experience for each visitor. This means every person sees the number, placement, and dimensions of ads they're most likely to respond to.
2. Mediavine
Mediavine is a full-service ad management network that helps bloggers in every niche monetize their blogs.
It offers heat mapping technology to optimize ad placement and maximize profits.
3. PropellerAds
PropellerAds is an all-encompassing self-serve ad platform that provides ad layouts on desktop sites, mobile apps, and mobile sites.
It's the market leader in popunder ads and has since transitioned into banner ads, native ads, and video ads.
4. Adsterra
Adsterra offers a variety of ad formats and sizes. It's a super-friendly advertising network for any publisher seeking a serious AdSense alternative.
It's also the publishers' most caring advertising network, offering 24/7 human customer support and $87M+ yearly payouts.
5. Amazon Native Shopping Ads
Amazon Native Shopping Ads are lucrative means of monetizing your site.
They allow you to place ads on your website and blog and offer the highest CPM rates to help you earn more money from your visitors.
6. Monumetric
Monumetric, a Google-certified header bidding partner, boasts cutting-edge ad technology and skilled ad strategy experts. These professionals design, put into action, and oversee your ad strategy on your behalf.
7. Revcontent
Revcontent provides content recommendations to millions of people monthly.
It has a strict process for publishers to join the site, but it's an excellent option for those who want to monetize their website.
8. BuySellAds
BuySellAds is a platform that connects publishers and advertisers. It's a great option for publishers who want to sell their ad space directly to advertisers.
9. SHE Media
SHE Media is a platform that helps publishers monetize their blogs. It offers a variety of ad formats and sizes, and it's a great option for publishers who want to monetize their websites.
10. Index Exchange
Index Exchange is a global independent ad network and marketplace that seeks to solve the problem of increasing customer interest fragmentation across channels by providing a single omnichannel exchange for all formats and devices.
These are some of the many options you can use instead of AdSense. When picking an alternative, consider your niche, how much traffic you need, how much you'll get paid, and how easy it is to add to your website.
Conclusion on Why Google AdSense is Not Good for Your Business Website:
Google AdSense is a popular advertising program that allows website owners to earn money by displaying third-party ads on their sites.
While it can be tempting to use AdSense to monetize your blog, there are several other reasons, including, as we mentioned above, why it may not be the best choice for every blogger.
Google AdSense pays relatively low commissions compared to other advertising programs.
For example, AdSense may only pay a few cents per click, meaning you would need significant traffic to your site to make a meaningful income.
This makes it less attractive for bloggers with a smaller audience or starting out.
Another reason is that AdSense can be restrictive regarding the ads displayed on your site. While you can customize the types of ads that appear, you do not always have control over the specific ads that are displayed.
This means that some ads may not be relevant to your readers or even be offensive, which could harm your reputation and lead to a loss of readership.
The main reason Google AdSense may not be suitable for you is AdSense can also negatively impact the user experience on your site.
The ads can be distracting and take away from the content on your site, leading to a lower engagement rate and fewer return visitors. Moreover, some users may have ad-blockers installed, which would prevent them from seeing the ads altogether, resulting in lost revenue.
You should not forget that using AdSense can also limit your ability to build relationships with advertisers directly. By relying solely on AdSense, you miss out on the opportunity to negotiate higher rates and develop long-term partnerships with brands that align with your blog's values and niche.
So, at last, we can say that while Google AdSense can be a helpful tool for some bloggers, it may not be the best choice for everyone because of its negative impact on user experience and limitations on building direct advertiser relationships.
As such, bloggers looking to monetize their sites should carefully consider all their options and choose the best approach for their goals and needs.
These are a couple of reasons why bloggers seek AdSense alternative ad programs. However, if you find something more promising than what we've listed above and want to suggest anything, do not hesitate to use the comment section below.
Feel free to get in touch with us anytime. I am happy to hear from you and would like to share as much information as possible to help others.
Great topic and very accurately written. AdSense should always be avoided at all costs and alternative ad networks should always be looked into.
For newcomers to the world of blogging I’d definitely recommend dipping into being an affiliate. For example I am an affiliate of my hosts for my website who have an excellent rate of commission and although I have not yet set that up on my website yet I do know other website owners who virtually live off being an affiliate. Google AdSense is a thing of the past, time to leave them there!